Air Max 1. A tribute, a punt.


'Im the young upstart son of the Pompidou Centre, en Paris. Born in 1987, I've been kicking it worldwide ever since'


I'm still waiting for the email from an art director working on a Nike campaign to get in touch with a commission. Since it hasn't happened yet I thought 'if the mountain won't come to muhammad...' and decided to art direct myself.

I conducted some research and found out that the Nike Air Max 1 (possibly my favourite shoe of all time) was actually designed back in 1987 by an architect, Tinker Hatfield. He says his inspiration for the classic design was highly influenced on a trip to Paris by the Pompidou Centre. Check out the video below




So that provided the reference point for the copy that I wrote and then illustrated.






All I need now is for you to help me share this around and around and eventually it might end up in front of the eyes of someone who can use it...
Watch this space.












Palm Therapies

I don't tend to do too many logos - but I have done a couple recently. This one was my favourite - fully drawn by hand hence the odd 'wonk' here and there!
 My client seemed pretty happy and as ever I'm looking forward to seeing it used broadly across her entire brand as she progresses with her new venture. 
My client seemed pretty happy and as ever I'm looking forward to seeing it used broadly across her entire brand as she progresses with her new venture. 




Clock - Manifesto

A short while ago now I was contacted by digital agency Clock with an idea to create some kind of hand-lettered manifesto for their internal brand guidelines. This seems to be quite a popular desire for many types of company these days. I've worked on several projects already for other clients where the brief was exactly this - personal internal branding. 





We all know that businesses spend thousands, millions every year on promoting themselves to their peers, their industry and most importantly their clients and potential customers. This current idea that reflecting that approach back into the organisation is a good one as far as I'm concerned. I've always liked a good manifesto